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Real Estate Market Knowledge
“Susan took over the marketing of a large subdivision development my late husband and I started years ago. She advised me that the lots were small for the current market trend. With Susan's help, larger lots were created, an owner-financing program was formulated to encourage sales, and within four years the development was sold out. When I developed another parcel, again I called on Susan to market the property, and all 14 lots were sold in a timely and satisfactory manner! Susan's knowledge of the real estate market has been very beneficial to me."
Bootsie Crochet
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Working With An Agent >Active Marketing
It takes a lot more than a "For Sale" sign in the front yard, a Multiple Listing entry, and an occasional ad in the classifieds to get a home listing sold. Be sure to discuss the details of the marketing plan with the companies and real estate agents you interview about selling your home.
Real estate agents who provide high quality service will usually have a written marketing plan tailored to fit your home and your individual needs. A good marketing plan begins with pricing the home appropriately. It involves exposing your home to as many real estate professionals and qualified buyers as possible. The agent's job is to get buyers through your front door; your job is to ensure that the buyers like what they see. Top agents are very active in finding prospective buyers and in coaching sellers about how to enhance their home's presentation. There are differences in the marketing approaches of companies and individual agents, so ask for a written plan to give you a clear idea of what you can expect of your agent.
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| Q |
What amenity do 48% of all homes in the new housing market have?
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| A |
48% of all newly-constructed homes now have 2 1/2 baths or more, up from 1985 when only 29% had more than 2 baths.
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- NUMBER1EXPERT™ 
